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BuyDomains Does Dirty Work of Targeting End Users
By Order Domains | July 4, 2008
NameMedia division uses marketing muscle promoting domain names to small and medium businesses.
It seems like everywhere I look these days I see an ad for BuyDomains. I’m not talking about ads targeted to domain owners, but ads targeted to end users.
There were the skyscraper banner ad on GigaOm and CitySearch. And the e-mail blast to the WebProNews list (see below). And the countless other web sites showing BuyDomains banners.
BuyDomains has mastered the art of targeting end users, especially those companies able to spend $1,000-$5,000 on domains. Domainers everywhere should thank them for that. By investing money educating businesses on the value of generic domain names, the company is elevating the entire industry. Also, domain owners can directly benefit from this by listing their domains with Afternic and selecting “expanded promotion”, which will put their domains directly on the BuyDomains site.
Here is the recent ad the company sent out through Web Pro News:
Subject: Why invest in more than one Premium Domain Name?
Dear Small Business Owner,
Tough economic times call for small businesses to get creative. Here is why you should consider implementing a multi-domain strategy for your business.
COST. A memorable, highly targeted and keyword-rich domain name, garners free organic search engine traffic. By acquiring a domain name from the secondary domain market, you are spending less money in traffic than by engaging in often costly keyword search buys or print advertising.
BRANDING. Acquiring domains related to your products and or services sends a strong and consistent message to your customers and builds brand equity while avoiding customer confusion and lost traffic. For example, a photographer’s website would benefit from camera, weddings and portrait themed domains.
GLOBAL REACH. Although the “dot com” is the most common extension, you should cast your net wider by getting as many extensions possible, including country code specific extensions. Act locally, think globally!
CAPITAL INVESTMENT. Like fine wines, domain names appreciate in value as they get older, thanks to the navigation traffic they acquire from prominent search engine positioning. By acquiring multiple premium domain names you are building a valuable portfolio of assets.
Are you ready plan a multiple domain strategy for your business? BuyDomains has the largest inventory of premium domain names let us help you find one that matches your business needs. Contact a BuyDomains consultant today at 866-830-6451 (US) or 781-839-2850 (worldwide) or email domains@buydomains.com.
© DomainNameWire.com 2008.
Pizza.com Sold (Finally)
Andrew at DomainNameWire.com is reporting that Pizza.com has finally sold to National A-1, a company that owns an extensive portfolio of high caliber domain names. No official information about the sale price was reported. The domain name was previously sold at auction on Sedo.com for $2.6 million. However the winning bidder later backed out of [...]
GeoDomain Expo Finalists Announced, Voting Open
Associated Cities has announced the finalists for the GeoDomain Awards and voting is now open. Finalists can be seen on the Associated Cities site. Winners of the awards will be announced during the awards dinner at the GeoDomain Expo in Chicago on July 12th. (c) 2008 DomainNameNews.com Visit our Calendar of Domain Industry Events. Share
Active domain buyer snaps up famed Pizza.com domain name.
Pizza.com, which was auctioned off for $2.6 million at Sedo in April, finally has a new home. National A-1 Advertising purchased the domain name according to updated whois records. The whois record changed to Sedo on June 28 and National A-1 either yesterday or today.
National A-1 was likely not the original bidder. It is currently unknown how much the company paid for the domain name, and National A-1 did not immediately respond to a request for comment.
Domain Name Wire reached the seller Chris Clark by phone this morning. Clark declined to provide details about the sale at this time, but commended Sedo for getting the deal done.
“Sedo went above and beyond the call of duty,” said Clark. “They really did a great job.” Clark added that he was glad he chose to work with Sedo.
National A-1 is an advertiser on Domain Name Wire and actively purchases domain names. Among its domains are Free.com, Babies.com, Antiques.com, Fun.com, Cash.com, Divorce.com, Girls.com, and Boys.com.
This seems like a big win for both the seller and National A-1, but also the domain industry as a whole. As far as the general public is concerned, Pizza.com sold months ago for $2.6 million. The mainstream press never followed up to see that the sale still hadn’t gone through. But we can assume National A-1 paid a hefty price for the domain name, even if it wasn’t the original bid amount.
© DomainNameWire.com 2008.
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